MacAce Branding

The Problem

An established nationwide Internet Service provider came to us requiring a new logo and corporate styling. The logo needed to reflect their Mac heritage but invoke established prestige. They wanted to update thier corprate styling too so as to be clear and consistent.

The Solution

We retained their current colour scheme with a slightly denser hue to reflect establishment but not detract from it’s current image too much. For the logo we opted for Aston Martin – style wings to denote the “Ace” and bring a flying hero nostalgia to it. As a subtle design feature, the wings make an “M” whilst the central part forms an “A” as well as a similarity to the British Lion logo of Team GB to symobiles their Britishness. We chose a new modern, clear font to justopose the nostalgic logo feel and ensure the logo was modern and timeless. We carried this clean, straight, clinical and professional styling across all of their stationery to reinforce their approach to their services.

The Ingredients

A big sketch book, sharp pencils and a mood board to refine the logo. Adobe Create Suite to implement the artworks.

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